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Tuesday, October 16, 2012

Anti-Soda Video Goes Viral

A new anti-soda video has gone viral, featuring the famed Coca-Cola polar bears suffering an onslaught of health issues due to their soda consumption.

The video's creator is ad legend Alex Bogusky, whose former agency Crispin Porter + Bogusky has created ads for Burger King, Domino's Pizza and even Coca-Cola.

But now Bogusky has switched gears and is taking on the soda industry with advocacy group Center for Science in the Public Interest. The timing couldn't be better, as states and cities in the US are proposing legislation to clamp down on the soda industry, including New York City's anti-soft drink billboard ads and the city's ban on sugary drinks larger than 16 ounces.

In the video, The Real Bears, a bear family consumes gallons of soda while gaining weight and becoming sluggish. Momma bear's teeth fall out from decay, while Poppa bear contracts diabetes, suffers erectile dysfunction and later a leg amputation by a chainsaw-wielding fox doctor. Singer Jason Mraz provides musical accompaniment with a song called "Sugar." Since its release on Wednesday, the video has been viewed more than 1.3 million times on YouTube.

So far reaction to the clip has been mixed, with some experts saying that its cartoonish portrayal may not sufficiently drive home its important message, although others acknowledge it's a step in the right direction, and could particularly appeal to the soda-guzzling teenage set.





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