Just
enjoyed a 'Diet Coke' break? You'll be pleased to hear that you won't need to
do any exercise to work off that fizzy drink. However, according to a
newly launched exercise calculator you'll need to go for a half-hour brisk walk
if you want to work off the calories from a standard 330ml can. The
Work It Out Calculator has been launched by the Coca-Cola company and matches
all of its popular drinks with how long it would take to burn the calories off
through various forms of exercise. So while a 144 calorie can of Sprite could
be worked off in an 18 minute Zumba class, it would take 47 minutes of ballroom
dancing, or - if you could face it - 73 minutes of ironing.
Helpful advice or cynical PR ploy? The Coca-Cola calculator lists calories but not the sugar content of each drink
It
reveals that 'healthier' vitamin drinks such as Glaceau Vitamin Water Essential
would still require a 13minute cycle ride or vacuuming for 19 minutes. But if
household chores fill you with dread, Coca-Cola reminds readers that: 'Great
music can put the fun into vacuuming. Crank up a fast-paced tune and burn some
calories while you clean!' The calculator also doesn't mention just how much
sugar is in it's 'full-fat products'. A
can of coke contains 39g or nine teaspoons of sugar, which is close to half of
a woman's recommended daily allowance of 90g. It also contains a surprising
1.25g of salt out of an RDA of 6g.
TOP 10 WAYS TO WORK OFF A CAN OF COKE (330ML)
ACTIVITY | TIME |
---|---|
SQUASH | 11 MINUTES |
SPINNING CLASS | 14 MINUTES |
JOGGING | 17 MINUTES |
CLIMBING STAIRS | 19 MINUTES |
MOWING THE LAWN | 21 MINUTES |
WALKING | 30 MINUTES |
YOGA CLASS | 32 MINUTES |
TABLE TENNIS | 34 MINUTES |
BALLROOM DANCING | 45 MINUTES |
VACUUMING | 70 MINUTES |
The
company launched the calculator after it commissioned a survey that revealed
over a third of Britons admit they don't have the time to be as active as they
like, with motivation (32 per cent) cited as a key barrier.
Coca-Cola
GB said: 'We want to help people understand how they can enjoy our drinks as
part of a healthful balanced diet, whilst communicating the importance of an
active lifestyle.'
The
move will be seen by many as a cynical PR stunt to promote Coca-Cola as a
healthy-brand. However, many will
doubtless be keen to learn how much jogging they need to do tonight after
downing a can of Fanta (12 minutes, in case you're wondering). The company has
faced criticism in the past for not responding to health concerns. In June, UK
campaigners called for a ban on a colouring linked to cancer, which has been
found in Coca-Cola sold in Britain.
Glaceau Vitamin Water can be worked off doing chores
Coca-Cola
has recently switched to a new manufacturing process in America to bring down
the level of the chemical, 4-methylimidazole (4-MI), which gives coke its
distinctive colour. But this precaution has not yet been taken in other
countries such as Britain, where product sales top £1.1billion a year. Health
authorities in California are so concerned that they have passed a law that
requires any can of drink containing a 4-MI reading of 30mcg or more to carry a
health warning. If this safety assessment was applied in Britain, all cans of
Coke would have to carry a warning. Coca-Cola strenuously denies there is any
human health risk from 4-MI.
Source: Daily Mail UK
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