CREDIT: Fleeing physicians image via Shutterstock |
Another American icon — the independent doctor with a private practice —
is taking a hit from economic realities. An increasing number of U.S. doctors
are expected to leave private practice for hospital employment over the next 18
months because of rising costs and technology mandates, according to a new
study. And those who remain independent are beginning to test alternative
business models.
Over the past decade, the number of independent U.S. physicians has
dropped dramatically, from 57 percent of all physicians in 2000 to 39 percent
in 2012, according to a survey of 204 physicians in independent practice is predicted to drop further, to 36 percent.
By then, Accenture also predicts that one in three physicians remaining
independent will offer patients subscription-based services such as
telemedicine or online consultations to remain profitable — a trend that is
expected to increase three-fold over the next three years. Business operations
are one of the main reasons why 61 percent of physicians have decided to seek
employment, with costs and expense of running a business indicated as the chief
concern for 87 percent of doctors surveyed, Accenture said. More than half of
doctors surveyed (53 percent) cited electronic medical record requirements as a main reason for leaving private practice.
Physicians who want to remain independent need to find ways to lower
their cost structure or improve revenue. Subscription-based practices have the
potential to do both, Accenture said. High-end personalized concierge medicine and direct-pay models are among the most common subscription-based
models. "More independent physicians are offering subscription-based
services as a way for patients to customize their car experience," said
Dr. Kaveth Safavi, who leads Accenture's North American health industry
practice. "Meanwhile, patients appreciate the opportunity to supplement
their existing coverage with premium, subscription-based services, such as
same-day appointments and online prescription refills."
Source: Live Science
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